Helpful Advice To Create An Appealing Newsletter For The Homeowners Association
Posted on August 28, 2017 8:00 AM by HOA Sites
Categories: HOA Website
Newsletters are important to any homeowners association as they play a role in keeping homeowners informed and increase participation in HOA activities. Together with social media and the HOA website, newsletters are a great way to raise awareness on issues that need more attention. Some homeowners may be busy with daily life so take the necessary steps to ensure you create an attractive and informative newsletter. This advice will guide you towards creating an appealing newsletter for your homeowners association.
Capture The Readers’ Attention
First, a newsletter must attract and captivate the reader. In order to achieve this you should know what kind of people will be reading the information. Since most homeowners are usually working adults, write and format your newsletter in a professional way to capture their attention. Newsletters that are poorly formatted and contain casual language will likely be ignored by homeowners.
Content on the HOA website and in the newsletters should be written in a clear and simple format. Avoid using jargon that readers may not be aware of as that can cause them to lose interest and stop reading the newsletter. Instead, write in a direct way and use terminology all homeowners are familiar with so readers continue to read the newsletter every month.
Relay Useful Information
Obviously, the goal of the newsletter is to make sure it contains information that readers will find helpful. Include information that homeowners want to know and incorporate an image or chart to present statistics. Visual aids are effective towards keeping the reader interested and it enhances their understanding of your newsletter.
The last aspect to remember about newsletters is that most readers prefer them to be concise. Ensure the newsletter is brief and avoid using harsh warnings, rules, or ultimatums. If homeowners have participated in HOA activities, mention their name in the newsletter as this will make it more appealing to read and encourage volunteering in the future.
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