You offer our services to your business contacts, but under your own name. When they signup for a website through you you can bill them for a premium above the prices we charge you. You then pass their information on to us so that we can work directly with them to develop their new website. You may remain as involved in this process as you would like...or not at all. We will also directly support your clients' day to day website requests with the same quality and quick turn around times we provide our own clients.
White label means we remove all of our branding from your client's website and communication we have with your client. Instead, we place your company name and logo in the Admin Panel so that your clients see that you are providing this service. Our knowledgebase and hands-on support are generic branded so that our company name remains hidden yet we can provide direct support to your clients depending on your needs.
Co-branded means that the company you are reselling (better word might be promoting) remains visible to your clients. White Label means only your company name is displayed as if you developed, sell and support the product. Between our White Label and Co-branded programs the pricing structure is the same, so the decision is based on which one fits best with your business.
Credibility is probably the most important factor in determining which program is best for you.
For example, we recommend real estate agents use our Co-branded program instead of our White Label program for two reasons. First, website services are not traditionally part of the services offered by real estate agents. Therefore, potential clients may be hesitant to trust the features and services being offered. Second, real estate agents will often pay for the association's website in exchange for exclusive advertising so the goal is not to make a profit from reselling websites.
For a management company either our Co-branded program or our White Label program would fit well in their service offerings. It depends on their business model and the relationship they have with their clients.
You can charge your clients as much as you'd like for their website. We suggest keeping it reasonable and don't get greedy. Website services are often more about the long-term relationships and recurring revenue. Sometimes the most important aspect of this program is the added value you bring to your clients in conjunction with your existing services. Also, keep in mind that nearly all of your costs are a pass through to your clients and you don't have to provide any direct support or handle setting up their websites. We take care of all of that for you.
We've accomplished this two ways. First, we remove our name wherever it normally appears on your client's website and instead substitute your name. Second, our knowledgebase and support center are provided through generic domain name and email addresses. When support requests come to us from your clients we respond from that generic support email address and not hoa-sites.com. Other than these factors we follow all of the same steps setting up and taking care of your clients as we do our own.